Extinction Rebellion

Copywriter: Nikki King / Art Director: Ian Crawford

Challenge: Come up with an idea that inspires Black Gen Zers to join Extinction Rebellion.

Studies show that more trees are in wealthier white neighborhoods than low-income black communities. If redlining is to refuse someone because they live in an area deemed a poor financial risk, what do trees have to do with this? Sign up, meet up, and train with Extinction Rebellion to bring awareness to environmental racism and plant an equal amount of trees in impoverished communities. Help us save the entire planet, not just the affluent parts.