Fruit Of The Loom

Copywriter: Nikki King / Art Director: Ian Crawford

Challenge: Come up with a social first, attention-grabbing idea that re-introduces Gen Z to Fruit of the Loom (FOTL).

The fashion rule on social media is don’t post the same outfit twice. Luckily, Fruit of the Loom’s basics are versatile so that you can wear them again and again! We made TikTok videos to show how you can style your basics with Rizz!

#FruitOfTheLoom #FOTL #GRWM #Brunch #DateNight #OOTD #GenZ #Black